AI Insights · Timothy · January 2021
Top 5 Music & Podcasts Android Apps in Latin America - Q4 2020 Performance
An overview of the Q4 2020 performance for the top Music & Podcasts Android applications in Latin America, featuring download and user engagement data from Sensor Tower.
In the fourth quarter of 2020, Latin America's Android platform saw significant activity in the Music & Podcasts category. Here's a snapshot of the performance of the top five applications in this space, based on data from Sensor Tower.
Dreame Media's Sueñovela, a newcomer released in late September, showed a strong start with downloads peaking at 101K in the week of October 12th, and tapering to 49K by the end of December. Weekly active users followed a similar trend, starting at 68K in the first week of October and reaching 73K in the last week of December. The app's revenue also reflected healthy growth, beginning at $1K and climbing to a high of $10K in mid-November, before settling at around $7K in the final weeks of the quarter.
TuneIn Radio: Music & Sports by TuneIn Inc, a veteran in the category, maintained a consistent download rate around 43K to 50K weekly, with a slight increase at the year's end. The weekly active users showed gradual growth from 239K in late September to 284K by the end of December. Revenue figures remained relatively stable, with slight fluctuations around $2K to $3K per week.
The Music Player - MP3 Player by Apps10X saw a dramatic spike in downloads in mid-October, reaching 1.17M, and then a gradual decline to 301K by the close of December. Weekly active users for this app showed an impressive climb from 1.7M to over 4.1M, indicating a strong user retention. Revenue, while modest in comparison to downloads, peaked at $652 during the quarter.
Deezer: Music & Podcast Player from Deezer Music, showed robust download numbers, starting the quarter at 208K and peaking at 295K in mid-October. Weekly active users began at 8.56M and saw a slight decline to 7.88M by the year's end. Revenue for Deezer remained under $300 weekly throughout the quarter.
Lastly, TuneIn Radio Pro - Live Radio also by TuneIn Inc, exhibited much smaller download numbers, with counts in the tens rather than thousands, reflecting its status as the paid version of the app. However, revenue saw peaks of $306 in late November and $280 in the penultimate week of December, showcasing a dedicated user base willing to pay for the ad-free experience.
For more detailed insights and data on the performance of these apps and others in the Latin America region, Sensor Tower provides comprehensive analytics and market intelligence.